Open your landing page on your phone and go down this list. Tick each item your page already does. You get a score out of 15 and a short list of fixes for the items you did not tick, starting with the ones that usually matter most.
What the score means
| Score | Band | Next step |
|---|
Each tick is worth one point. The list is in order of what usually matters most: the first 8 items are about the message and the form, and the rest are about trust, speed and tracking. Your fixes are shown in the same order, so start at the top.
Fix 2 or 3 things, then watch your opt-in rate for a couple of weeks before changing more. If you change everything at once you will not know what helped.
A day-by-day plan with workbooks and trackers for setting up your first affiliate site and offers.
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